The Game-Changer A. Lafley

ISBN: 9781616791452

Published:

Hardcover

336 pages


Description

The Game-Changer  by  A. Lafley

The Game-Changer by A. Lafley
| Hardcover | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 336 pages | ISBN: 9781616791452 | 3.16 Mb

How you can increase and sustain organic revenue and profit growth . . . whether youre running an entire company or in your first management job.brbrOver the past seven years, Procter Gamble has tripled profits- significantly improved organicMoreHow you can increase and sustain organic revenue and profit growth . . . whether youre running an entire company or in your first management job.brbrOver the past seven years, Procter Gamble has tripled profits- significantly improved organic revenue growth, cash flow, and operating margins- and averaged earnings per share growth of 12 percent.

How? A. G. Lafley and his leadership team have integrated innovation into everything PG does and created new customers and new markets. brbrThrough eye-opening stories A. G. Lafley and Ram Charan show how PG and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers. Their inspiring lessons can help you learn how to:brbr Make consumers and customers the boss, not the CEO or the management teambr Innovate to grow a mature businessbr Develop higher growth, higher margin businesses br Create new customers and new markets br Revitalize a business modelbr Reach outside your own business and tap into the abundant brainpower and creativity of the world br Integrate innovation into the mainstream of your managerial decision making br Manage riskbr Become a leader of innovationbrbrWe live in a world of unprecedented change, increasing global competitiveness, and the very real threat of commoditization.

Innovation in this world is the best way to win-arguably the only way to really win. Innovation is not a separate, discrete activity but the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis.p



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